Factsheet

Company:
Tresscove
Based in New York, NY

Launch Party:
Fall 2015

Website:
tresscove.com

Press / Business contact:
shevonne@tresscove.com

Social:
instagram.com/tresscove
twitter.com/tresscove
facebook.com/tresscove

OK... BUT WHAT DOES IT MEAN?
Tress simply means hair, or to braid hair. We envision a cove to be a relaxing place where you are free to be yourself. Together, Tresscove is defined as a place to freely express yourself through your hair, nail, and makeup choices.


Description

Tresscove is a mobile app for beauty lovers to create and discover beauty tutorials. It bridges the gap between the countless beauty enthusiasts who can follow, share, rate, and create the latest beauty trends. Available on iPhone and iPad only.

Release

New Mobile App Launches, Redefining Beauty for a New Generation

The world of online beauty is set to get a makeover with the release of the new app, Tresscove. The beauty app, which incorporates makeup tutorials, beauty tips, editorial pieces, and the sale of products in one social network, is currently available on the App Store.

For years, the online beauty community has taken advantage of the Internet by sharing knowledge of makeup, hair, and beauty secrets with one another. However, these beauty specialists – both professional and self-taught – haven’t had an avenue to directly communicate with one another on a platform tailor-made specifically for beauty. Tresscove responds to this by allowing everyone to share their beauty tips, through swipeable posts and video tutorials.

In addition to posting, beauty lovers can stay up-to-date by accessing editorial content directly on the app and shopping a curated selection of products. Best of all, these products and posts live cohesively together, as merchandise can be tagged directly in posts to make discovering new products fun and easy.

Tresscove is beauty, YOUR WAY!

Founder

Geared with marketing, editorial, web, design, and mobile experience, Kayla Arias – a longtime consumer of makeup, hair care products, and all the tips and tricks in-between – realized that there was an underserved community in the beauty industry. Instead of being told how to look, why couldn’t we empower each other with our own beauty secrets?

Having been inspired by the way in which the Natural Hair Community used beauty tutorials to empower each other and impact the market, she developed Tresscove. It began as a class project to help support the community, and the overall empowerment of women everywhere. The response was overwhelmingly positive, so Kayla decided to push forward and introduce Tresscove to the world!

Press

Tresscove has been featured in a number of online publications, including Allure, Vivala, Bustle, and iDigital Times.

This App Makes It Supereasy to Create Your Own Beauty Tutorials - ALLURE

Building a Beauty App That Redefines Mainstream Standards of Beauty - VIVALA

Beauty App Tresscove Provides Easy-To-Follow Beauty Tutorials That Help Empower Women, And Also Lets You Create Your Own Beauty How-Tos - BUSTLE

This App Makes It Super-easy to Create Your Own Beauty Tutorials - iDIGITAL TIMES

Videos

Tresscove Promo Vimeo


Images

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There are more images available for Tresscove. If you have specific requests, please do contact us!


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